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Lay’s Potato Chips: The Crunch is On | Darden Ideas to …
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Lay’s Potato Chips: The Crunch is On | Darden Ideas to …
Website URL:
https://ideas.darden.virginia.edu/2014/02/lays-potato-chips-the-crunch-is-on/
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Lays Potato Chips: The Crunch is On. ... Frito-Lay Strikes Back. In an effort to revitalize the brand and win back consumers, Lay’s launched a new campaign in 2009.
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